Sustainability does not happen by itself. By focusing on the right priorities, a company can transform itself into a forerunner in sustainability.

On their arable farm in Laakdal, Nele Devoghel and Stefaan Van Elven produce potatoes, carrots, onions and... energy. The 700 solar panels they’ve installed provide electricity for the refrigeration units in which they store their harvest. If those units are mostly empty, however, then the power is redirected to the Werchter festival grounds!

Forward-looking businesses have many reasons to go all out for sustainable entrepreneurship.